2025

As the lead designer for Pottery Barn’s Registry program, I oversaw the creative redesign across both email and paid channels. The objective was to create a cohesive and elevated experience that strengthened brand consistency, drove sign-ups, and increased engagement. From developing a refined color system and brand styling to designing paid ads that aligned with the new registry look, I helped unify the visual language across all customer touchpoints.

Scroll for my design process & style guide ↓