Black Friday Marketing

360 Marketing, 2023

Led design for Pottery Barn’s 2023 Black Friday 360° marketing campaign, creating site, social, and email assets. Collaborated cross-functionally with site, brand, and copy teams to ensure cohesive execution.

Project Deliverables: Email, Site Page, Display Ads, Paid Social Ads, Organic Social IGS, App Banners & Push Notifications.

Tools: Figma, Adobe Premiere Pro, Adobe Effect Effects

See below for examples of this Black Friday Sale Campaign ↓

Paid Ads

I designed a set of mobile-first Instagram Paid ads that ran from Black Friday through Cyber Monday. The collection ad featured top sale SKUs that dynamically populated below the creative for a seamless, shoppable experience. The second was a LPP video ad using the same star animation for brand consistency, flipping through top deals to grab attention and drive clicks.

Ad Formats: Instagram Stories (IGS) & In-Feed

KPI: Conversion

Website Homepage

Black Friday homepage for both mobile and desktop, delivering a bold, high-impact layout that balanced urgency with easy navigation. The design evolved throughout the promo to reflect shifting urgency, highlighting key deals with was/now pricing and spotlighting category-wide percent-off offers—all while ensuring a seamless, conversion-driven experience across devices.

Emails

I designed two email templates for this Black Friday promo: one featuring a modular grid that mirrors the site homepage for a cohesive brand experience, and another highlighting top-selling SKUs in a "Best of Sale" format. Both layouts were optimized for engagement, driving traffic and conversions through clear deal messaging and strong visual hierarchy.