A logo that could stand the test of time was important to me. However, it was also important that the brand still had a unique quality to it. The font “Maiola” used for the word “Mystic” is a distinct serif with qualities that embody the mystical aesthetic. The title of the “i” has this unique shape that almost mimics night stars.

For the branding color palette, I chose black and cream. Overall, this matched the celestial vibe of the brand especially when paired with the symbols. I also thought it was important for the company branding to stand on its own when paired with the cocktail bottles.

I wanted the fonts I chose for the brand typography not only to work beautifully in the logo but also when paired with the set. The brand and bottle branding should feel like an extension of one another.

The symbols used in the Mystic Spirits branding are simple celestial inspired symbols. They add character to the cocktail cards, tags, and marketing materials.

The label color choices were ultimately chosen based on my market research survey data. The shades and hues of each color were my mine. I wanted the color pair to compliment not only each other but the other signs in the set. I went with brighter colors to stand out against the black and cream branding.

For the collection type, I knew each bottle needed a fun, playful, stylized font choice. Eckmannpsych was the perfect choice for this project because vintage psychedelic style matches the overall essence of Astrology. Due to the stylized nature of the heading font, I wanted to pair it with a dependable sans serif which is why I chose Sweet Sans Pro.