Robuste Roasting Co.
Brand Identity, 2021
Robuste Roasting Co. is an imaginary brand identity concept I came up with for a coffee shop. The brand targets those who want good tasting coffee with a bold flavor and locally roasted beans. Robuste Roasting Co's philosophy is to create a warm and inviting atmosphere to enjoy good coffee with good company. This brand identity package was created with their values in mind, using bold colors and a classic coffee shop stamp inspired logo.
Tools: Adobe Illustrator
Scroll for my design process & style guide ↓
Style Guide
Robuste Roasting Co.’s branding combines a cozy, familiar logo and rounded, classic typography to evoke warmth and comfort. A bold-yet-soft color palette and steam-inspired pattern reflect the inviting atmosphere of a modern coffee shop with timeless charm.
