The Heritage Home
For Pottery Barn’s Fall 2026 launch, I evolved the Performance Marketing design system, translating a new brand direction into scalable digital experiences. Working closely with our site designer, I developed a refined graphic language. This included updated typography, capsule display type, editorial treatments, handwritten accents, texture, and reusable component which all unified email, CRM, homepage modules, paid media, and display. Designed to roll out incrementally alongside existing automated templates, the system maintained a cohesive customer experience throughout the transition.
The Launch Experience
The refreshed design system debuted across the Fall homepage and supporting emails, bringing a cohesive seasonal story from site to inbox.
Homepage Module in Collaboration with Lead Site Designer
Marketing Launch Email
The Lookbook Indigo Blues
A lookbook story within the Fall collection, Indigo Blues extended into editorial emails that highlighted key products and linked back to the full story on site.
Lookbook Module in Collaboration with Site Designer
Indigo Blues Lookbook Chapter Email
Supporting Editorial Email · Handwritten accents and hairline details
Indigo Road New Arrivals Paid Ad in In-Feed Format