Brand Identity, 2020

Bloom Botanicals is a brand identity concept for a flower shop. The brand targets those who want beautiful, custom designed, locally grown and sustainably sourced floral arrangements. Bloom’s philosophy is to create warm and inviting displays with an emphasis on natural elements to celebrate all things love. They pride themselves on buying fresh flowers daily and specialize in seasonal beauties from local flower providers. This brand identity package was created with their values in mind, using warm earth tone colors and organic floral shapes to create a warm and inviting experience. I selected a lowercase ‘b’ logo to keep the brand approachable and playful to allow the clients to feel more connected.

Tools: Adobe Illustrator

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